Korban and Kramer….two names that have more in common than their syllables and the letter K.
One client specifically they share, who’s brand vision and aesthetic I often gravitate to, is that of Mr. Alexander Wang. Their partnership on his SoHo flagship in 2011, is a combination of edgy, minimalism and luxury, and one of my favorite retail inspirations.
Korban’s neutral go to of marble and black finishes serve as a backdrop for Kramer and Wang’s edifice. Acting as a ‘platform for creative minds to come together in an inspiring environment’ the rotating cage installation allows for not only an update to highlight new collections but a way to update the presentation to cater to a vision and clear intention of what they [ A. Wang ] believe in. They’ve brought the art to science to create inspiration that gives new and returning customers a reason to come in.
What are you doing to create an inspirational space to draw customers back in?