Did you know studies say intelligent people use more swear words...and those that use them frequently are found to be connected to traits of openness? Which probably leads to closer bonds and relationships by being vulnerable, expressing how we REALLY feel and taking the risk of building trust with one another. Or? Maybe there's no meaning behind it and it just works when used and placed unexpectedly...to, you know lighten the f#@&ing mood.
The juxtaposition of harsh slogans or profanity and everyday items tends to be placed significantly as conversation starters. No argument that there is a time and place for such product but that's where you are able to gauge your audience, visitors or target market.
FEELING SASSY? SHOP THE LOOK.